THE DIGITAL AGE
HAS TRANSFORMED
CAR SHOPPING.
PEOPLE DON'T
SHOP FOR CARS
THE WAY THEY
USED TO.
In the past, dealers held all the keys.
TV, radio and print ads pointed shoppers
where to go, then they came to you for
advice and answers.
Today, shoppers are in control.
With 24/7 access to unlimited information,
most of their expectations and decisions
are set before they walk through your door.
Now the good news: thanks to digital
media, you have a huge opportunity to
influence today's shoppers where and
when it counts.
Today, shoppers are in control.
With 24/7 access to unlimited information,
most of their expectations and decisions
are set before they walk through your door.
Now the good news: thanks to digital
media, you have a huge opportunity to
influence today's shoppers where and
when it counts.
DRIVING SHOPPERS
GUIDING DECISIONS
BASEDRIVE TM
POWERDRIVE TM
STAY TUNED FOR MORE IN 2013
IN-DEPTH REPORTS
RESEARCH &
BEST PRACTICES
ACTIVE AUDIENCE: DRIVING SHOPPERS
Cars.com brings you a high-quality
audience with 24 million visits per month.
ACTIVE AUDIENCE: DRIVING SHOPPERS
Cars.com shoppers are
ready and willing to buy.
ACTIVE AUDIENCE: DRIVING SHOPPERS
Our high-impact advertising campaign delivers on the
easy and stress-free experience you strive to provide.
ACTIVE AUDIENCE: DRIVING SHOPPERS
We're connecting with shoppers
on social media more than ever.
ACTIVE AUDIENCE: DRIVING SHOPPERS
We're going all out with the biggest
media spend in Cars.com history.
ACTIVE AUDIENCE: DRIVING SHOPPERS
We're back in the game
for the 6th year in a row.
ACTIVE AUDIENCE: GUIDING DECISIONS
The refreshed Cars.com site puts the shopper experience
first, and makes them better equipped to make decisions.
ACTIVE AUDIENCE: GUIDING DECISIONS
Customized experience no matter where
they are viewing: desktop, tablet or mobile.
INFLUENTIAL PRODUCTS: BASEDRIVE TM
Our core package, BaseDrive, offers all the features that helped
you reach used-car shoppers while adding the following
enhancements to better connect you with new-car shoppers.
ENHANCED
MERCHANDISING
Showcase your inventory
with automatically inserted
color-matched stock photos
FEATURED REVIEW
Promote a dealer review
to attract serious shoppers
MARKET
INTELLIGENCE
REPORTS
Make smarter decisions
based on your performance
and market activity
DEALER PROFILE
Build your brand through
a more robust dealership
profile
INFLUENTIAL PRODUCTS: POWERDRIVE TM
The next step in new-car advertising, PowerDrive, offers an
innovative set of features that work together to differentiate
your brand and influence new-car shoppers.
SPECIAL OFFERS
Differentiate your dealership
with Special Offers
BRANDED VIDEO
EXPERIENCE
Further engage shoppers
with your dealership with
branded vehicle videos
REPUTATION
EXPOSURE
Amplify and monitor your
dealer reviews to manage
your brand reputation
ACTIONABLE INSIGHTS: IN-DEPTH REPORTS
We're serving up relevant information you
can use to improve your performance.
Competitive context:
your performance
versus similar dealers
Market trending and
forecasting, local
and national
Data that shows how your
marketing influences car shoppers
ACTIONABLE INSIGHTS: RESEARCH & BEST PRACTICES
We're developing original, powerful insights
to keep you on top of your market.
Best practices for
dealership marketing
Access to more
actionable insights
and expertise
More information on how consumers
shop so you can guide your business
New ways to win in early 2013 and beyond
JANUARY
21
21
JANUARY
20
20
JANUARY
19
19
JANUARY
18
18
BIG GAME PREVIEW
  • Get a taste of our new advertising campaign
  • Enter the sweepstakes to win a great prize
FEBRUARY
3
3
FEBRUARY
2
2
FEBRUARY
1
1
JANUARY
31
31
ADVERTISING CAMPAIGN
LAUNCHES DURING THE BIG GAME
  • Catch our intense new campaign along with
    more than 100 million viewers
  • Look for post-game media highlights in the
    days following
FEBRUARY
8
8
FEBRUARY
7
7
FEBRUARY
6
6
FEBRUARY
5
5
POWERDRIVE TM
  • At NADA, we're launching our most innovative
    product yet to help your brand stand out with
    new car shoppers

Get your competitive edge now:
dealers.cars.com